 TwentyUp offers full-service marketing solutions for the restaurant and hospitality industry that focus on loyalty communications and new customer acquisition. Our turn-key services include eMail and unique marketing communications.
TwentyUp’s turn-key eMail based loyalty and messaging platform combines data management, creative services and broadcast messaging into a robust communication system that integrates with your marketing strategy to create lasting frequency and loyalty.
Guest Loyalty and Targeted Marketing Service
TwentyUp’s secure technology platform automatically sends eMails
to your list members at key points in their relationship with you (on joining, birthdays, public holidays, when you have special promotions, etc) to create a sense of community and involvement with your brand. All messages are personalized and graphic rich HTML provides compelling imagery and actionable results. This robust platform combines all the tools you need to build a loyalty program.
- Building a guest list and data entry of customer information
- Database hosting and management
- Preferences and demographic collection
- Daily eMail messaging for joining the list
- Reporting and Analysis
- eMailing ePostcards and eNewsletters
Our restaurant marketing web-based tool allows you or your manager or franchisees to send local restaurant emails to their targeted list of opt-in email members. This interface provides access to our library of corporate-approved design templates, which can then be customized with a restaurant-specific messages or promotions.
How does it work ?
1/ Customer Capture
You can’t talk to your customers if you don’t know who they are !
At TwentyUp we provide you with branded capture cards which allow you and your staff to capture your customers details (usually presented to them with their bill). We then provide you with pre-paid envelopes which you send to us on a weekly basis. We upload your customers information and manage the database and customer lists for you – simple as that !
If you already have a customer contact list we can upload that too and can capture email addresses via your website if you use that route too.
2/Message Broadcasting
TwentyUp’s robust loyalty messaging platform allows you to automatically send branded eMail messages to your list members at key points in their relationship with you - upon joining your list, on birthdays, anniversaries and more. Additionally, marketing messages for offers, news, promotions and events can be sent to all or some of your list members to supplement your marketing calendar – you chose why and when !
To recap:
Branded emails are automatically sent out to all your customers on their birthday, joining anniversary, etc. You can then run further promotions as and when you like for special events (e.g. mothers day, valentines, day, etc) and promotions (e.g. 30% off all mains Tuesdays 5-7pm, bring a friend and receive a free cocktail, or members only special offers).
3/ Email templates and branding:
All of your eMails are customized to your company's look and feel to reinforce your brand identity. TwentyUp’s designers are well versed in the latest graphic software to create powerful images to meet the requirements of today's eMail platforms.
- Custom graphic design
- Development in HTML & text formats
- Optimized for fast delivery & upload
4/ Analysis and Reporting
TwentyUp provides you with monthly performance reports that measure campaign-based
results of your eMail communications:
- Delivered & Undeliverable messages
- Messages sent in HTML vs. text
- # of opened messages
- Click-throughs to trackable URL's
- Database list size and growth
5/ Strategy and Support
TwentyUp don’t just provide you with the technology. We provide you with first class marketing support and customer support. TwentyUp’s technology solutions are easy to use and implement but we are here to help you all the way.
You will have the ongoing support of a dedicated account representative to manage your customer contact strategy from development through implementation to meet all your
operational and marketing objectives. Our representatives have years of experience in eMail marketing, promotion development and campaign analysis and will ensure each and every campaign achieves optimal results.
Why email and the internet ?
eMail is an essential part of integrated marketing plans. The many advantages include:
- lower cost
- more targeted
- more effective
- more measurable
- higher ROI
- interactive
- customer feedback
The Top Ten Uses of eMail include:
- Offers
- Menu Changes
- Event Invitation
- Customer Feedback
- New Store Openings
- Promotions
- Charity Tie-ins
- Specials
- Note from Executive Chef
- Co-op Marketing
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